Scheduling out posts for weeks at a time will not produce the results your clients or own brand deserves. Here are some ways to increase social media engagement across all platforms.
It’s all about timing.
So you have great content, you have a good amount of followers – why is no one liking, commenting or sharing your posts? It could be as simple as posting at the optimum time for your target audience. It will always vary depending on the industry that’s being targeted but some good guidelines to start out with are below:
- Monday – Thursday | 7 a.m. to 8 a.m., 12 p.m. to 1 p.m.
- Saturday | 3 to 5 p.m.
- Sunday | 8 p.m.
- Weekdays | 12 p.m. , 5 p.m.
- Saturday – Sunday | 4 to 6 p.m.
- Weekdays | 2 a.m. to 4 a.m., after 9 p.m.
- Sundays | 8 a.m., 10 p.m.
- Tuesdays | 10 a.m. to 11 a.m.
- Wednesday – Friday | 6 a.m. to 8 a.m.
Be sure to always be tracking the best results via analytics, insights or any scheduling tool reports to be sure what works best for your brand.
Spice up your content.
Text-based posts have their time and place, but it should not be the only way you are getting your brand’s personality out into the digital space. Video is spreading faster than ever – but be sure to steer clear of videos longer than 5 minutes. Some other new features are LIVE (Facebook, Instagram), 360 degree photos (Facebook), and stories for Instagram and Snapchat. These attributes keep followers on their toes because of the “in the moment” aspect.
It doesn’t have to be a huge cash prize or $100 gift cards, but adding some incentives is a great way to garner new followers all while reeling in your current fan base.
- Like, Comment & Win: Asking followers to like the original post, comment with the name of a person who correlates to the post (be careful to not use the specific terms of “tag someone” which are against Facebook/Instagram terms). The winner is then chosen at random – if you don’t want to choose yourself you can use a site like this to choose for you: https://www.miniwebtool.com/random-name-picker/
- Add a Caption: This tactic may work best for business to consumer brands vs business to business but this is a way to hear what your audience truly thinks. Are they replying with humor? Are they just tagging their friends because the photo is relatable? Or another new angle? Just the fact that encouraging comments will help spread and combat the new algorithms.
- Vote for your fave: Provide two visuals or comparative options and ask your fans to vote for their favorites. They could even provide explanations of why they chose one, which gives you free customer reactions.
What are some of your favorite ways to boost engagement? I’d love to hear from you!