I don’t stop unless I have done my best. I never quit something I am working on, because I don’t take any opportunity that is given to me for granted. My whole heart will be put in a project because I’m passionate about what I do.
Working in public relations, perseverance is key. Most likely 9/10 times you will get shut down by the media (whether national, regional or local), but the one that responds could be exactly what you need. Timing and knowing editorial calendars can be the difference between a multitude of coverage and none at all. Pitching 1,000 people means nothing unless you reach the right contact at the right time, with the personal touch it takes.