Archive by Author
01
Feb

Tackling Facebook’s News Feed Changes

I’m starting a “Guest Post” section of my blog to share expertise from fellow PR and communication experts, & this showcase comes from Madisen Petrosky (Account Executive, Dittoe PR) discussing Facebook changes:   Remember when your mom first joined Facebook and wrote on your wall? How embarrassing. As more parents and grandparents joined the network, I began […]

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04
Jan

Best PR Blogs to Follow in 2018

Looking for some PR inspiration? I’ve rounded up the best PR blogs to follow in the new year. 1.) Ragan’s PR Daily This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing […]

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16
Nov

How To Pitch a Unique Client to the Media

A blood-soaked box. Severed fingers. Barrels of slime. Surgical masks. Creepy, crawly critters. Who knew that would be part of our media efforts for one of our most interesting clients. This is our sixth year working with Indy Scream Park, Indiana’s premier Halloween event filled with haunted attractions, and the frights keep coming! The challenge […]

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04
May

How to use Facebook Live to grow your business

A STEP BY STEP GUIDE On pace to hit 2 billion monthly active users this year, Facebook is the world’s largest social media network. But brands can’t rely solely on standard text, link and photo posts to stand out in users’ news feeds. With Facebook’s new algorithm, Facebook Live videos are placed higher in users’ news […]

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17
Jan

Losing Weight: Myths & Truths

Disclaimer: This is in no way backed up by some university study or some world-renowned nutritionist — this is my point of view after starting my weight loss journey a little over a year ago. There are way too many “fad diets” and “lose 10lbs in a week” schemes that I just had to say […]

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